Due to the current personal issue surrounding Tiger Woods, Gatorade made a decision to discontinue the production of his brand name energy drink.

Nielsen Company also reported that after the extramarital affairs issue, advertiser’s stopped airing TV commercials featuring Tiger Woods and marketers pulled all his advertisements from TV network’s primetime schedule.

This is a very huge risk for Tiger Woods since 90 percent of his income is from endorsements and Woods estimated career earnings for 2010 will exceed $1 billion.