Overwhelming and Odd: Shopping Oprah’s New Online Store
The Oprah Store is now online! In a video tour, Oprah explains that since 600 people
line up everyday to watch a taping of her show, she always wanted a place where “they could just get a keychain or something.” Of course, Oprah being Oprah, things are never that simple. The brick-and-mortar store is 5,500 square feet of items, each approved by Ms. Winfrey.
The clothes come in every size from small to 3x. Dressing rooms are in soothing colors with a flattering mirror, “no fat mirrors allowed.” There’s an entire section devoted to tea. Lots of items, including the gift wrap, are “new grass green,” Oprah’s fave color. And most everything in the Chicago store can now be found online. Baby bibs, bowls, puppy polos and South African crafts, after the jump.
Source [ Jezebel ]
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