Google’s iGoogle Goes From Portal To Platform
Google on Thursday revamped its personalized home page, known as iGoogle,
To provide a better experience for users and a better platform for publishers and developers.
Introduced in May 2007, iGoogle represented Google (NSDQ: GOOG)’s attempt to improve search through personalization and to encourage users to spend more time on Google sites. It requires a Google Account, which allows Google to track user actions across its Web properties and to leverage that information to improve services and enhance revenue.
From the outset, Google has seen Google Gadgets, small applications that can be embedded in iGoogle pages, as an advertising medium. “We actually think of gadgets as a new unique form of advertising,” said Marissa Mayer, Google’s VP of search products and user experience, during the iGoogle launch event last year.
Source [ InformationWeek ]
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