Google Gets Into Video Games — with Ads

Beta version of “Adsense for Games”

Google Inc., the leader in online search and advertising, is muscling in on video game territory — though it won’t exactly be in the form of a shoot ‘em up game.

Google announced Wednesday it is launching the beta version of “AdSense for Games,” a technology designed to put relevant advertising in Web-based games.

It is an expansion of Google’s AdSense program, which matches ads to the content of Web sites. Similarly, AdSense for Games will show, for example, ads targeted at young men in sports and action games. The ads themselves would be videos that players watch before or after a game, or after completing a level.

Source [ Associated Press ]

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