Celebrity Galore

Mobile phone maker Sony Ericsson has named singer and “Box Office Queen” Sarah Geronimo as its first brand ambassador for the Philippines.

As brand ambassador, Sony Ericsson said Geronimo will take part in exciting and innovative consumer brand campaigns this year, starting with the launch of the Smile Shutter technology and the new Sony Ericsson C510 Cyber-shot phone.

“I’m very proud and flattered that Sony Ericsson chose me.  I’ve always liked Sony Ericsson.  Maganda na siya, madali pang gamitin.  Marami siyang features na nakakatuwa at innovative talaga,” said the 20-year old singer.

She said it was unexpected but it was a privilege to be considered by the known mobile phone manufacturer.

“Sony Ericsson’s global brand ambassador is Maria Sharapova, ‘yong tennis superstar.  So it’s an honor for me to be considered the brand ambassador for the Philippines,” Geronimo added.

The 3.2-megapixel Sony Ericsson C510 Cyber-shot phone is the first in the Cyber-shot line of phones to offer Smile Shutter, according to the company.

The Sony trademarked camera feature is a focusing technology that centers on a smile and captures this image immediately.  In a country renowned for smiling through adversity, Smile Shutter is expected to become a popular feature in Sony Ericsson camera phones.

Aside from the Cyber-shot line, Geronimo will also be involved in campaigns for the Walkman line of music phones from Sony Ericsson.

“Sarah’s involvement in Sony Ericsson’s consumer campaigns is something very exciting for all of us.  She is an incredibly talented singer and actress with a strong and loyal following.  We’re confident that her association will draw people to Sony Ericsson and our products,” said Patrick Larraga, Sony Ericsson’s marketing manager.

Source [ ABS-CBN News ]