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Asian Mobile News - the leading cellular industry magazine in Asia awarded the Smart Communications as the Mobile Operator of the Year 2008 (Philippines) during the 5th Asian Mobile News Awards held in Singapore.

Smart received this award for the second time, their first was during the Asian Mobile News Awards in 2005.

Smart Pres. and CEO Napoleon L. Nazareno said that

In its 15 years of operations, Smart had lead the way in putting mobile phones in the hands of more Filipino than was previously thought possible by virtually all industry analysts. We’ve done this through world-first innovations that enabled us to sell profitably to people whose low income levels and previously excluded from using cellphones.